Essential Skills for Content Creation

Software

• Adobe Premiere
• Adobe Audition
• Adobe Rush
• iMovie
• Garage Band For Mac
• Audacity for Windows
• Creative Cloud

Entry Level Positions

• On the job training is limited by available in some markets.
• Specialization in one field.
• Earning certifications in specific.

Advanced Requirements

• Bachelor's Degree in film, broadcasting or similar field
• Five to 10 years Experience
• Must be creative as the field is very competitive.

Specific Skills

• Communication
• Computer Literate
• Creativity
• Attention to Detail
• Ability to Multitask

Are we done yet? NO!

Exporting Video

Whether you are creating content for YouTube or a full-length film, you will need to export your movie from your software program to a usable movie file. There are several ways to do this. I will review how to export directly from Premiere Pro.

Premiere Pro

The steps to export a movie from different software are similiar in most programs. I don't have time or the software to show all of them, but I will show the process using Premiere Pro.

1. Choose File, Export, Media. This will open a new dialogue box.
2. Mark and In and Out point on your video timeline. You can also do the entire clip but only do this if you are sure you want to include everything on the timeline.
3. There will be several options to save your video. You can also publish to several social media sites directly if you are connected to their services. We will choose H.264 which is a standard setting.
4. From the Video menu, choose match source. This will keep the same size and frame rate as your original. This is important so that you won't need to make adjustments.
5. The format will be H.264.
6. If you are doing a Facebook or Instagram reel you may want to include captions.
7. On the right-hand side, change range to Source In/Out.
8. Choose Export (Or send to media encoder).

Copyright Warning

When creating videos for the web, always use royalty-free music, licensed music, or music you have explicit permission to use from the owner. For social media video reels, many platforms provide built-in music libraries with free songs and sound effects that are safe to use without risk of legal issues.

Using copyrighted music without permission can lead to serious consequences. For example, if you upload a video to YouTube with unlicensed music, it may be automatically detected and removed, especially if your channel has a large audience or high view counts. Organizations such as ASCAP (American Society of Composers, Authors and Publishers) actively monitor for unauthorized use of copyrighted material. With modern AI-powered tools, scanning the internet for copyright violations has become faster and more effective than ever.