Designing Data for Clarity
Rebeka Meszaros, the writer of the article Visual Storytelling: What It Is, Key Techniques, and Best Examples, explains that visual storytelling relies on elements like color, layout and hierarchy to direct attention and emotion. These principles ensure that data isn't just displayed but designed with intention and purpose. Segel and Heer also highlight that pacing and structure in visuals mirror the rhythm of narrative storytelling as the visual layout becomes part of the story.
When creating visualizations, it's important to note that elements like contrast and simplicity area key. Too much information can overwhelm the viewer, but intentional spacing and color cues make the message clear. Zeeshan Akbar, the writer of the article, Data Visualization and Storytelling in UX: Crafting Engaging Digital Experience, adds that even in UX design, motion and flow also support comprehension. This allows users to "move" through the information naturally.
Ultimately, visuals should always emphasize clarity. Charts and infographics are most effective when they contain accuracy and proportion as this ensures the message remains truthful as well engaging.